Our visual tone of voice:
A friendly, helpful neighbor
Our look embodies helpfulness and ease of use, with friendly, comfortable lines, rounded corners, clear bold headlines, and drop shadows which indicate that an item is pressable.
Download our entire sketch library of visual assets here.
Find photography assets for social media campaigns here and here. Photo style for our campaigns is DIY or rustic in style, often showing people doing a DIY project together.
Our template for google slides presentations is here.
Logo usage depends on audience.
When the user is in a hometalk environment, the house mark is used
(e.g. on site)
When the user is not in a hometalk environment, the house mark with text is used (e.g. in emails)
Font family usage
Our font families are Montserrat and Open Sans, used in different combinations.
See the full list of combinations here.
Our brand colors include teal as the main brand color, while green is used sparingly as an accent.