Our visual tone of voice:
A friendly, helpful neighbor
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Our look embodies helpfulness and ease of use, with friendly, comfortable lines, rounded corners, clear bold headlines, and drop shadows which indicate that an item is pressable.
Download our entire sketch library of visual assets here.
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Find photography assets for social media campaigns here and here. Photo style for our campaigns is DIY or rustic in style, often showing people doing a DIY project together.
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Our template for google slides presentations is here.
Logo usage
Logo usage depends on audience.
When the user is in a hometalk environment, the house mark is used
(e.g. on site)
When the user is not in a hometalk environment, the house mark with text is used (e.g. in emails)
Font family usage
Our font families are Montserrat and Open Sans, used in different combinations.
See the full list of combinations here.
Brand colors
Our brand colors include teal as the main brand color, while green is used sparingly as an accent.
1482A8
02ADD7
BAE5F4
EDFBFF
212B35
454F5B
637381
919EAB
C4CDD5
EFF3F6
FAFBFC
03886A
00B38B
01D7A8
E9FEF9